SOCIAL MEDIA MARKETING

Social media programs designed for reach, relevance, and engagement

Social media plays a central role in how brands are discovered, evaluated, and trusted across markets. Social media marketing programs are designed to help brands communicate consistently while adapting to the behaviors and expectations of different platforms and regions. Execution spans global and market-specific channels, supporting both always-on presence and campaign-driven activity.

Our Social Media Approach

Social media is treated as a living channel—one that requires ongoing planning, responsiveness, and cultural awareness. Strategies are built around how audiences consume content, interact with brands, and share information within each market.

Programs balance organic content, paid amplification, and community engagement, ensuring social activity supports both brand and commercial objectives.

Social Media Marketing Services

• Global Social Channel Management

  Plan and manage social media presence across major global platforms including Facebook, Instagram, LinkedIn, X, TikTok, and others.

• China-Specific Social Platforms

  Develop and manage social strategies across China-based platforms such as RedNote (Xiaohongshu), WeChat, and additional local networks—aligned with platform-specific formats and user behavior.

• Japan-Specific Social Platforms

  Support Japan-focused social activity, including LINE, alongside global platforms commonly used in the market.

• Account Setup & Ongoing Management

  Handle account creation, publishing schedules, day-to-day management, and platform optimization.

• Content & Creative Development

  Develop platform-appropriate content and creative assets for organic and paid social, aligned with brand guidelines and campaign goals.

• Paid Social Campaigns & Promotions

  Plan and manage paid social advertising, promotional activity, and contest-based campaigns to support reach, engagement, and conversion objectives.

• Community Management

  Monitor and manage comments, messages, and interactions to support brand reputation and ongoing audience relationships.

• KOL & KOC Integration

  Integrate KOLs and KOCs across APAC and the USA to support brand awareness, engagement, and campaign amplification.