Challenge

Develop a performance-led digital strategy targeting diaspora communities in Japan to increase mobile app downloads and drive new customer acquisition.

The objective was to reduce overall customer acquisition costs (CAC), scale transaction volume, and re-engage both lapsed and registered users through structured retargeting and lifecycle campaigns.

Strategy

Design a community-focused acquisition and retention program tailored to specific diaspora audiences within Japan.

Campaigns combined highly localized messaging, multi-language creative, influencer activation, and performance optimization across paid search and paid social platforms.

The approach prioritized:

• App install growth
• Cost-efficient acquisition
• Transaction frequency increase
• Community-based engagement

Scope of Work

• Paid search and paid social campaign planning and management
• Retargeting and lifecycle re-engagement campaigns
• Community-based creative localization across multiple languages
• KOL and influencer identification and management
• Performance tracking and CAC optimization
• Ongoing campaign scaling across key diaspora segments

Results

• Increased monthly transactions within a key diaspora segment by more than 10,000%
• Scaled targeted communities from approximately 100 to over 10,000 monthly transactions
• Achieved average year-on-year growth of 230% across target markets
• Executed highly localized, community-led campaigns across Google, Meta, and influencer networks
• Delivered campaigns in 8+ languages and managed 50+ influencer collaborations in 2025