Challenge

Improve the hotel’s digital visibility by restructuring its website architecture and resolving technical issues impacting search performance.

The objective was to enhance SEO effectiveness, increase qualified website traffic, and expand awareness among both domestic and international travelers.

In parallel, support social media management to strengthen visibility among foreign visitors to Japan.

Strategy

Implement a structured SEO optimization program focused on technical corrections, site architecture improvements, and bilingual content refinement.

The strategy prioritized:

• Strengthening English and Japanese search performance
• Improving site crawlability and indexing
• Enhancing user experience through structural adjustments
• Expanding reach to key inbound markets

Scope of Work

• Restructuring website architecture to improve SEO performance across English and Japanese search engines
• Technical optimization and resolution of high- and medium-priority site issues
• On-site content refinement to improve keyword alignment and search visibility
• Ongoing SEO monitoring and performance adjustments
• Social media management to support international brand awareness

Results

• Consistent year-on-year website traffic growth of 30%-50%
• Sustained increases in both domestic and international visitation
• Japan: Over 25% year-on-year growth
• China: Over 1,000% year-on-year growth
• USA: Over 30% year-on-year growth