Challenge

Support the launch of a new hotel in Furano, Hokkaido, by developing and executing a fully integrated digital marketing strategy.

This included transitioning from a pre-opening website to a performance-ready platform, building brand visibility across domestic and inbound markets, and establishing both digital and trade sales channels from the ground up.

Strategy

Develop a structured, multi-channel marketing program combining website development, SEO, social media, performance marketing, and in-market sales representation.

The strategy focused on driving direct bookings, building brand awareness, and securing distribution partnerships within Japan.

Scope of Work

• Website development and ongoing content management, including SEO optimization
• Social media management across Japanese and international platforms
• KOL and KOC identification and activation across target markets
• Paid search (SEM) campaign planning and management
• Digital display and performance advertising management
• Offline brand creative development (brochures, menus, collateral)
• Sales representation within Japan, targeting key travel agents and wholesalers

Results

• Successful hotel launch with an average monthly digital marketing ROI exceeding 800%
• Sustained growth in website traffic and user engagement
• Strong SEO performance across destination and competitive keywords in both English and Japanese
• Contracting secured with key domestic travel agents focused on the Hokkaido market
• Consistent year-on-year revenue growth, with direct channels accounting for over 15% of total bookings