Challenge

Support an Okayama-based sake producer in launching a new premium product into the United States market.

The objective was to create a distinct export-ready brand, establish distribution channels in key U.S. states, and develop consumer-facing marketing initiatives to build awareness and demand.

The engagement required both brand development and commercial market entry execution.

Strategy

Develop a premium, market-appropriate brand identity tailored for U.S. consumers while preserving authenticity and origin.

In parallel, identify and secure distribution partnerships in California and Nevada, supported by digital marketing and on-the-ground activation efforts.

The strategy focused on:

• Premium brand positioning
• U.S. distribution channel development
• Consumer trial and experiential marketing
• Cross-border brand storytelling

Scope of Work

• Full brand development, including name creation (SOJA Black), label design, and bottling concept
• Identification and contracting of distribution partners in California and Nevada
• Digital marketing execution across SEM, PPC, and social media channels
• Participation in consumer-facing activations, tastings, and sponsorship events
• Ongoing brand positioning and export market development support

Results

• Successful launch of SOJA Black in California, with Nevada (Las Vegas) expansion underway as of Q1 2026
• Product placement in Los Angeles Dodger Stadium VIP Suites for the 2024 season
• Initial shipment fully sold out following U.S. launch
• Media coverage in West Japan, including NHK, highlighting the brand’s U.S. success and Dodger Stadium integration
• Successful domestic positioning in Japan as a premium sake brand
• Premium retail placement exceeding JPY 30,000 (USD 250+) per bottle